Pre-flight compliance for alcohol marketing

Nothing ships
until it’s compliant.

Voxly Vision reads every drinks ad, film and line of copy against the codes that govern it — Portman, DISCUS, ASA, TTB — and hands your reviewer a defensible verdict, with the exact clause and the fix, in under a minute. You still sign off. We just get you there faster.

<60s
per-asset review — from 15–30 min
hours
approval cycles — not days
rulebooks, versioned & current
ASA · CAP CODE v9
PRE-FLIGHT
A brightly branded flavoured-vodka advertisement being checked for compliance

Bottle the
confidence.

own every room

!
CAP § 18.3
Implies alcohol boosts confidence
!
CAP § 18.15
Cartoon mascot appeals to under-18s
!
CAP § 18.1
No responsible-drinking context
NON-COMPLIANT3 issues flagged
Live pre-flight eval
PORTMAN GROUP CODEDISCUS CODEASA · CAP CODEASA · BCAP CODETTB LABELING & ADVERTISINGTTB TIED-HOUSE RULESSTATE ABC BOARDSFTC ENDORSEMENT GUIDESMETA · YOUTUBE · TIKTOK AD POLICYWCAG ACCESSIBILITYHOUSE BRAND STANDARDPORTMAN GROUP CODEDISCUS CODEASA · CAP CODEASA · BCAP CODETTB LABELING & ADVERTISINGTTB TIED-HOUSE RULESSTATE ABC BOARDSFTC ENDORSEMENT GUIDESMETA · YOUTUBE · TIKTOK AD POLICYWCAG ACCESSIBILITYHOUSE BRAND STANDARD
The bottleneck

AI makes the ads. Compliance can't keep up.

Half of everything in your asset library is less than 18 months old. Generative tools now produce drinks creative faster than any review team can clear it — and sign-off already eats up to half the creative timeline. The backlog is where campaign moments die and non-compliant work slips through.

~50%

of library content is under 18 months old

up to 50%

of the creative timeline is review & sign-off

1 asset

slipping through means fines, bans, reputational damage

The loop

From asset to sign-off

One pass through the clearance room. A human still makes the call — just faster, and with the clause, the reason and the fix already on the page.

  1. 01

    Ingest

    Pull assets straight from where they live — Sitecore, Bynder or Contentful, Adobe and Figma, a Slack or Teams thread. Image, video, copy; one asset or a whole batch.

  2. 02

    Automated review

    OCR and image recognition read the creative against the codes that govern it — Portman, DISCUS, ASA, TTB and your own house standard — every clause, every frame.

  3. 03

    The report

    A per-framework ruling — compliant, flagged, or not applicable — with the exact clause, a plain-language reason, a risk score and a recommended fix. Exported as a branded PDF.

  4. 04

    You sign off

    Voxly Vision never publishes or approves. Your reviewer reads the report and makes the call — in minutes, not days, with the reasoning already done.

Capabilities

An instrument, not a guess

Everything a team needs to make a call it can stand behind — and prove it later.

§ FRAMEWORKS

Every drinks code, one place

Import Portman, DISCUS, a TTB ruling or your own house standard from a PDF or a web page and we structure it into evaluable clauses. Version it, duplicate a global code, or write your own by hand.

§ INGESTION

Where your assets already live

Native hooks into Sitecore, Bynder, Contentful, Adobe, Figma, Slack and Teams — so no one pastes secure brand work into a public AI model, and no one has to learn a new tool.

§ VERDICTS

Rulings you can defend

Each result cites the clause it was judged against, why it passed or flagged, the risk it carries, and what to change — never a black-box score a regulator would question.

§ INSIGHTS

Compliance you can measure

A live read on pass rate against your target, what needs attention, cost per evaluation, and which codes flag the most — across every asset your brands and agencies ship.

§ INSIGHTS+

Current with the rulings

Voxly Insights surfaces recent Portman and ASA decisions from the sources you trust, so a verdict reflects how a code is enforced today — not just how it reads on the page.

§ GOVERNANCE

A paper trail for every call

Personal, team and organization workspaces with roles and labels. Every evaluation becomes a branded PDF, Slack alerts reach the right people, and an audit log records who cleared what.

Today, alcohol. Next: audio and live-site scanning, and the same engine for food & energy drinks, tobacco, and financial promotions.

Insights

See the whole picture

Every verdict rolls up into a live read on where your drinks marketing stands — pass rate against target, what needs attention, and which codes flag the most, across every brand and agency.

WORKSPACE · LAST 30 DAYSON TRACK
0%
COMPLIANCE RATE
+6 pts vs 80% target
1,284
Assets evaluated
▲ 12%
3m 41s
Avg. time to verdict
▼ 8%
$0.06
Cost / evaluation
– steady
Portman Group Code
91%
ASA · CAP Code
84%
DISCUS Code
78%
TTB Advertising
88%
House Brand Standard
96%
Clear for take-off

Evaluate the next thing
before it goes out.

Start with a single asset in minutes, or talk to us about rolling Voxly Vision out across every brand and agency you work with.

Built for the teams behind the world’s best-known drinks brands.